Affiliate Program Management by Evgenii Prussakov
Author:Evgenii Prussakov
Language: eng
Format: epub
Publisher: Sybex
Published: 2011-03-21T16:00:00+00:00
Part IV: Month 3: Program Launch and Affiliate Program Management
In this part we will look at various crucial aspects of affiliate program management. I will walk you through everything you need to know about effective management of your affiliate program. Starting with the program launch, announcements, and initial recruitment, all the way through such vital subjects as building a healthy affiliate communication channel, motivating affiliates, and managing the program driven by an independent (and therefore unmanageable) “workforce,” I’ll prepare you to be an effective affiliate program manager.
Chapter 11 Week 1: Launch the Affiliate Program and Recruit
Chapter 12 Week 2: Plan Your Affiliate Communication
Chapter 13 Week 3: Program Management
Chapter 14 Week 4: Affiliate Motivation
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